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About us

Company Profile:

The company was founded in 2005, since then, we focus on R&D and supply professional ,high quality and aesthetic coffee products. In the 17 years , we have accumulated rich experience and zeroHero brand already won many international awards like IF design award, Red dot design award and more than 30 utility model and design patents.

It’s our mission to let more people can drink good coffee. We pursue the perfect sense of operation and design and extreme details of each product, finally make the inspiration to be a real product. Many of our hot sale products are loved by the end users. The Wuming electric temperature control kettle was chosen to be Chinese CBRC specified kettle. And we did innovation in coffee industry with the Portafilter mode of Hero coffee scale.

Our main products are hand grinder, coffee kettle ,coffee scale, cold brewer and other coffee tools. With different products lines, our customer can do one stop purchasing to build their own coffee house. 

With zeroHero, we hope our love of coffee can be conveyed to more people who love coffee and who love life.


Core Value 

Customer First & Honesty and Love & Improve and Create


zeroHero and Hero Brand Founder: Mr. Xiaoguang Zhang

Company History:

Mr.Zhang is a barista from 2000, at that time there are no more than 10 coffee shops in Beijing. And few people in China know much about coffee and coffee equipment .But its coffee what encouraged him and he really loves coffee so much so he starts his own coffee career since 2005 . Its the first coffee equipment physical shop in Beijing.

In 2007,the company extended to be 3 physical coffee shops.

In 2008, the company extended online sales . And built CAFETOWN coffee beans brand.

Until 2012, Mr. Zhang built Hero Brand because he wants more people can get professional but affordable coffee products to brew a good coffee. And since then it has been our mission to let more people can drink good coffee. And Hero brand become the leading coffee products brand in China since 2012.

In 2019, the company started to expand international market and Hero brand upgraded to be zeroHero .

In the future, zeroHero will insist the passion to develop more professional coffee products to serve the people all over the world.