About Us
We embarked on our journey at the forefront of the industry
At zeroHero, we embarked on our journey in 2005 with a vision to bring the café experience into the home, eliminating the need for bulky equipment. Our mission is to design home brewing tools that are both beautifully functional and intuitively easy to use, allowing everyone to create the exceptional coffee we love.
Embracing a Deliberate Approach (Pour)
Over the years, we’ve worked to complete your coffee counter, building tools for the brew methods you use the most. We’ve stayed true to our roots, designing each new product as a complete reimagination and taking as long as it takes to get it right.
Not just coffee.
We have thoughtfully expanded our product range to include sophisticated tools designed for each stage of the brewing process, from innovative grinders to the ultimate travel mug. Recognizing the importance of quality ingredients, we have also sought out the finest coffees globally. Exceptional equipment is only as effective as the coffee brewed with it, and we are proud to collaborate with renowned roasters to share our curated selections with you.
Our Core Values
We are a passionate collective of coffee enthusiasts, designers, and innovators, with team members spanning the globe. Here’s what we stand for.
Elegantly Practical
Our products are crafted with both style and functionality in mind. Designed to be showcased on your countertop, they are packed with thoughtful, practical features that you’ll find genuinely useful in your daily routine.
Accessible Expertise
Consider us your enthusiastic coffee companion, eager to share recipes, provide tips, and make the world of specialty coffee accessible to you.
Embrace Creativity
We’ve long discarded the traditional playbook, embracing creative risks and unconventional design choices to keep things exciting.
Commitment to Excellence
We are dedicated to continuously enhancing our products, ensuring your home coffee experience rivals that of a café.
Inclusivity Matters
We champion diversity, equity, and inclusion, believing that enjoying coffee together is meaningful only when everyone has a seat at the table.